Why Boyzone has them swooning


David Perrett and his colleagues at the University of St Andrews in Scotland used a computer to generate “average” male and female faces from particular ethnic groups, such as Caucasians. They then enhanced the masculine and feminine features of each by squaring the male jaw, heightening female cheekbones and narrowing the female jaw. The team asked volunteers to rank the pictures in order of attractiveness. Female faces with enhanced feminine features were judged more attractive than average female faces. But both male and female volunteers also preferred male faces with feminised features, probably because they look younger (Nature, vol 394, p 884). The findings may explain the popularity of teenage pop stars with boyish faces,
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